The Middle East area
We are excited to announce the successful entry of NICE GIRL Yogurt into the Middle Eastern market, beginning with our first store in Karbala, Iraq. Since its opening six months ago, the location has been met with overwhelming enthusiasm, drawing consistent customer queues daily—a testament to the brand’s immediate resonance in the region.
Building on this strong start, we are accelerating our expansion across Iraq with five new stores currently in preparation, two of which are set to open in the near future.
At the heart of our expansion is a commitment to offering a premium yogurt experience backed by strong operational expertise:
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Proven Brand Excellence: Our signature frozen yogurt is crafted through a meticulous 8-hour probiotic fermentation and 12-hour refrigeration process, ensuring a rich, creamy texture and a perfectly balanced sweet-and-tangy taste that appeals universally.
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A Locally-Inspired Menu: We pride ourselves on a product strategy that respects and reflects local tastes. Our menu in Iraq features a wide selection of over 30 toppings, including popular local fruits, nuts, and sauces, allowing us to offer authentic flavor experiences that feel both familiar and novel.
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Partnerships for Growth: Our rapid rollout is powered by collaboration with knowledgeable and capable local partners. Their deep understanding of the consumer landscape and business environment has been instrumental in our successful launch and sustained growth.
The warm reception in Karbala marks just the beginning of our journey in the Middle East. With a firm foundation and a clear strategy, NICE GIRL Yogurt is poised for continued growth, bringing our delicious, customizable, and high-quality yogurt creations to more communities across the region.
Join us as we continue to write our sweet story of growth and connection in the Middle East.
