Southeast Asia area
NICE GIRL Yogurt has established a strong and expanding footprint in Southeast Asia, with 10 stores currently operating across key regions of Malaysia—including Johor, Kuala Lumpur, and Malacca—and more locations in development. As a recognized and trusted brand in the local market, we are proud to hold Halal certification, ensuring our products align with the dietary practices and values of the diverse communities we serve.
Our growth in Malaysia is built on a foundation of product excellence, thoughtful localization, and strategic market expertise:
- Brand Excellence and Health Assurance: Our yogurt is crafted through a dedicated 8-hour probiotic fermentation and 12-hour refrigeration process, delivering a rich, creamy texture with a perfectly balanced flavor. Our Halal certification underscores our commitment to quality, transparency, and inclusivity, making NICE GIRL a preferred choice for a broad customer base.
- Locally Inspired, Globally Loved Menu: We carefully tailor our offerings to reflect regional tastes while maintaining our global brand identity. Our menu in Malaysia features a wide array of toppings—from locally sourced tropical fruits to traditional favorites—enabling guests to create their own perfect cup of frozen yogurt. This flexible, culturally resonant approach allows us to meet and exceed local expectations.
- Experienced and Agile Market Team: Our expansion is driven by a seasoned local team with deep market knowledge and execution strength. From site selection and store design to community-driven marketing, their expertise ensures that each new location not only opens successfully but thrives as part of the neighborhood.
With a solid foundation in Malaysia and a continuously growing store network, NICE GIRL is well-positioned to deepen its impact across Southeast Asia. We are committed to broadening our presence in existing markets while exploring new opportunities in the region—bringing our unique blend of delicious, customizable, and certified-quality yogurt to even more dessert lovers.
Join us as we continue our journey of growth, connection, and sweet moments throughout Southeast Asia.
